About us

Source Matters is a tool that supports automated, customizable, impactful source diversity tracking by any news organization.

It is a product of the American Press Institute, and backed by API’s journalism knowledge and ability to support your organization in identifying and making changes.

This practice is often called a “source audit,” or in some newsrooms a “source inventory” or “source diversity tracking.” It can show you where your sourcing falls short, help you set goals for improvement and measure your progress over time — all with the goal of better serving your communities.

Sourcing matters, because building broader and deeper relationships with communities who have been excluded from the news requires (among other things) talking and listening to a more diverse group of people. The sources journalists choose to quote in their stories affect and reflect whose stories get told, how stories are told, who the news is for, and what communities are served.

Learn more about the key features Source Matters can offer for you.

Ready to learn more?

Find out whether Source Matters might work for your news organization.

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