Although you can measure source diversity across a whole publication, change happens at the level of individuals.
Each author or team makes choices about what stories they tell and whose voices they include — and the dynamics can be pretty different for people who cover sports, business, community news, or other topics. So the road to real understanding and change requires that each author and team be able to see source data about their own stories. That is the basis for reflection, conversation and change at the individual level.
Source Matters automatically sorts your news stories by author, topic, and other meaningful categories. With this data, a newsroom can see the sourcing trends for a single beat, reporting team or individual journalist.
Each author and each beat has access to their own personalized dashboard to learn unique lessons, make unique changes and measure their own results.
Ready to learn more?
Find out whether Source Matters might work for your news organization.