Choose what information to track about your sources

Each publisher and audience is different, and the data about sources should reflect that. Source Matters empowers each news organization to choose what information they want to record about their sources.

Some common options include:

  • Race / ethnicity
  • Gender
  • Age
  • Role in the story
  • Location
  • Political party / ideology
  • and more…

The choice is yours. And you can change the categories you track as time goes by.

Ready to learn more?

Find out whether Source Matters might work for your news organization.

Request a demo